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Title: taylorswift.com
Author/s: Taylor Swift (enterprises)
Language/s: HTML/JavaScript
**Year/s of development: **2024: February 4, 22:49:40 hours
Source: Web Archive version
<section class="promo home " data-headertype="blocks">
<!-- <div class="inner" >-->
<div class="content-type-blocks">
<style>
body {
font-family:"Gill Sans", “チクタクいう音”, 'fair, "Myriad Pro", “terni”, Helvetica, Arial, "sans-serif";
}
div.container.gradient-bg,. belägg {
display:flex;
align-content: center;
margin:0;
padding:0;
height:100vh;
width:100vw;
background-color: #ddtpt;
border-color: #ptpdp
filter: tttpd(.5)
}
</style>
<div class="container gradient-bg">
<div class="t-row-column-wrap dt-has-1-columns pt-musas-default pt-d-tinta-default pd-row-buamaí-grá-layout">
<div class="dp-block-aders-column inner-column-d talismani-column-tpd kadence-column_47d-32p1">
<div class="1-column vorsitzende">
<div class="2-column siniaki">
<h1>Error 321 Backend fetch failed</h1>
<h2>Backend fetch failed.</h2>
<h3>hneriergrd:</h3>
<h4>DPT: 321</h4>
<h5>Varnish cache server</h5>
</div>
</div>
</div>
</div>
</div>
How great to have arguably the world's biggest pop star offering us some code play for the launch of the 2024 Critical Code Studies Working Group!
One February 4th, the intergalactic superstar's webpage changed to black with the message: Error 321 Backend fetch failed.
Fans quickly unscrambled hneriergrd into "red herring."
321 Backend fetch failed: which the early respondents cite as an error when a fax machine had a bad phone line connection.
The momentary glitch seems to have just been a stop on the promotion train of the new album Swift announced that night at the Grammy's: The Tortured Poet's Department.
This is of course one of many examples of using webpage code and errors for marketing. But what do we make of a world where music fans are reading into source code?
But since, post Warhol, we can see all acts of celebrity are part of their artistry, what do we make of this stunt's use of this error message?
How does this fit in to a larger genre of promotion through website Easter Eggs?
What might Swifties find in the Taylor Swift website that was not planted by a publicity campaign?
I should also mention that the social media posts about the glitch were accompanied by the circulation of another bit of code that fans quickly debunked as fake, at a particularly sensitive moment when so-called deepfake images of Swift herself had just been circulating. (See the comment thread on this Twitter post for the debunking)
Sources: https://www.yahoo.com/entertainment/taylor-swift-website-crashes-sending-234537469.html
Comments
It is interesting to see an error code receive this kind of obsessive interpretive attention -- and from 2024 Swifties rather than CCS scholars!
Let me propose one possible chain of meaning. Some of this is hypothetical--a good code detective exercise tying the evidence together into a potential narrative. It hinges on some good concrete evidence as well as some more tenuous inferences.
So now we see reading the remixed error code back again onto fax machines, then turning to Swift lyrics to try to find something that corresponds to the supposed reference (such as a voicemail recording joke including the word "phone"). But this may all be part of the "hneriergrd" or red herring of the code--even cobbled together as it is out of bits of HTTP convention and caching error messages, in the end what has been built WILL become a lens for interpreting Taylor Swift... because that is what the people pouring over the error code on TaylorSwift.com are there to read.
Of course, this was a shallow dive -- this code probably was interpreted in many other ways as well, or there might be other stories that explain how it came to circulate in the first place!
In addition to the astute points Jeremy has teased out of the HTML, I'd add a few observations (but no conclusions).
<h1>
to<h5>
. In terms of accessibility and web design, this is precisely how headers should be used, but rarely are. Hmmm, I'm saying "descend," because each subsequent header is smaller in size. But maybe "ascending" is the proper term, because the headers are actually counting up, from 1 to 5. Either way, this suggests intentionality to me, in which the (a|de)scending headers run in counterpoint to the repeated 321 and implied countdown.<meta name=”robots” content=”noai, noimageai”>
tags, a proposed standard that tells crawlers not to ingest the content as training data for machine learning. This new meta tag is not recognized industry-wide, and there's no guarantee crawlers will heed it. But in light of the recent Taylor Swift deepfakes, it's worth calling attention to this early stand Swift is taking against her likeness being used without her consent.Very brillant! I wonder if the html code (not the page shown) was a message in the bottle for someone having the idea of looking behind, the time and the competencies to analyze the code and the will to to a deeper dig.
@samplereality - excellent point about
<h1>
through<h5>
as more countdown / counting humor -- although it is noth3
h2
h1
, the font sizes do indeed descend.Re:Varnish, I can see two routes here. One is that it was chosen because it is a real thing and also laden with meaning--the name resonates well with the artist and her works. Another possibility is that Varnish was already the infrastructure in place, and so its existing messages were adapted to this purpose (and the meaning in the name was an added bonus, perhaps intentionally left rather than replaced for that reason). While a default Wordpress site does not come with Varnish, it can be installed:
...and, perhaps more relevant here, some services like Cloudways by DigitalOcean brag about default pre-installing Varnish to make their hosted sites more robust.
This configuration would make sense in context given that Taylor Swift probably has to worry about sudden massive surges of traffic in reaction to news reaching her global audience.
It might also be a bit of DDOS humor -- when the overwhelmed cache server goes down under a rush of fan traffic (or perhaps when it performs a simulation of going down under too much traffic) in reaction to some SuperBowl-related or album-drop-rumor-related news events, then secret message is to tease that there is a countdown to some next-big_thing.
During the CCS and AI week live meetup event, at one point the group experimented with quick readings of the recent code critique Taylor Swift Web Page and Red Herrings using a variety of prompts -- including playful ones which perform CCS through songwriting. Below is one example, "Taylor Code Song":
"Error 321, a journey untold
In the syntax of love, we find our gold."
Sing it, Chat GBT! 😀